How to Learn More About Sales

After telling you how not to do sales yesterday, it's time to share a link that will help you learn how to sell yourself.

I came across Peter Shallard while reading Men With Pens yesterday, followed the link and found a really great site.

He's a psychiatrist who helps entrepreneurs and some of his stuff looks like it's going to be really useful. Having not long started up myself, selling is one of the hardest bits of my job and I was glad to find some really interesting articles and a free Ebook.

I recommend that you go over and check it out if you are looking for some some useful information on how to keep your business going.

When you are trying to run your own business, then you are automatically going to need to market yourself. This blog might just help you do that.

How Not to Apply for a Job

This blog has been up for three days and I'm already enjoying it. It's good to be separated from my business blog because I can discuss things that perhaps my clients might not want to read!

That's not as bad as it sounds - I promise not to badmouth anyone, but I will be a little more forthright.

Business is a little slow at the moment. One of my clients has gone offline and has given my big project a break, the other has recently offered just a short piece and no more. So what is a girl to do? All dressed up and no work to do!

I've been checking out some job boards and found a couple of jobs to apply for. Both were UK-based, but for the one, I had no experience and the other was WAY below my usual rates. It's a Friday afternoon, I fancied chucking my CV into the mix, but with very little hope of getting the job.

What would you do?

What did I do? I applied!

The first job I had no experience for. I tried to explain why I thought I could do the job as best as I could, but upon reflection, I doubt that I will be considered. My lack of experience disqualified me for the job.

Point number 1 Never apply for a job that you don't have some experience for. It's a waste of your time, the client's time and is unlikely to bear fruit. I really wanted to go for it: it's an area that I'd love to move into and I think I could do a good job or I wouldn't have applied for it. Unfortunately I doubt the client will agree. By the way I probably won't know for another week.

The second job was even worse! Not only did I apply for this job, quoting a rate above the client's stated rate, but I also stated that I would like to see them qualify the comment that they had made about the rates going up as time went on. I suggested that they put in a time frame for the rates to go up if they wanted to hire me.

Even I know that there are plenty of low cost writers out there. By applying for this post I dropped my usual rate just because I was looking for some regular work. Now, I regret it and await with interest to see if I will get a response. I don't think I will or if I do, it probably won't be polite!

So there you go: two ways not to apply for a job. I am going to continue to talk to past clients and email new prospects to try and bring more work in. I am also working on an Ebook to release on my business site some time soon.

What would you do? What have you done? Is work plentiful right now, or like me did you leave a gap in your marketing causing a fall-off in work?

Leave your (helpful) advice in the comments below.

Photo Credit: Found on Flickr and taken by _StaR DusT_

How to Tell if Your Writing is Good

Note: This post first appeared on my business blog: The Creative Writer There will be some crossover while I establish my personal blog.

You've written a story. It may have flowed easily from your pen, or it may have come in fits and starts. You have got it in front of you: on a laptop, a notebook or a piece of paper. Now what?

Leave it for 24 hours. Or 48, or for a reasonable amount of time. You want to lose the immediacy of having written the story and to have forgotten some of the details. Then read it through again, trying to read it as a reader rather than the author of the piece. You will pick up on annoying phrases, repeated words, spelling mistakes. Ignore them for the moment and read through the story as a whole. Jot down impressions, ideas. Did it all work or was the thinking behind it a little woolly?

Go through the story again and pick out the weak points. Mark them out. Check out discrepancies, spellings, grammar. On a computer this can be easy as most desk top publishing packages will help you pick out any glaring errors. Make sure that you are working in the correct language so that the spellings are correct as English and American spellings can vary.

Your story is as good as you can make it? Now what?

Some people are happy to leave it there and just keep their stories in a file on the computer or in a drawer. Others want to know: is it any good?

The easiest way to know is to ask someone else to read it through. Did I say 'easy'? Actually that is one of the hardest things to do! We all own our writing and can be very sensitive about it. Choose someone you trust and who knows you well. You may find that they have something that they would like you to read as well. The main thing when critiquing someone else's work is to be kind and gentle, but fair. It is a difficult thing to learn.

Another way to find out if your writing is any good is to join a local writing class or group. Many local colleges offer creative writing courses these days and it can be a good way to get to know people with similar interests and a way to have your stories read. It can be a real confidence booster when you come up with a story that everyone enjoys.

There are also online groups which allow you to post stories to be critiqued and to give you the opportunity to critique someone else's story. Be warned, however that the anonymity offered by some of these sites can be seen as an opportunity to be blunt.

It is good to take risks. Sometimes the result is a pleasant surprise. If you want to get serious with your writing, then seeking others' advice is a good way to take. It can be difficult to get your confidence at first, but can also become addictive.

Try showing someone else your writing today and add in the comments if you were brave enough to do so.

What Do You Write About?

Note: This post first appeared on my business blog: The Creative Writer There will be some crossover while I make the transition between business and personal blog.

There are many different kinds of writing. The first division is between fiction and non-fiction. When people think of writers, the automatic job description is of a fiction writer, a story teller, an author. The other ways of writing for a living can also bring you satisfaction.

Where do you use writing in your everyday life? Do you tell stories to your children or grandchildren? Do you write articles for small, local magazines? Do you write letters to your local newspaper or reviews on Amazon? Every piece of writing helps to build your confidence and if it is accepted by others, then that confidence is worth it.

Writing Stories

This is the obvious one, I know! But have you thought about short stories? Women's magazines accept short stories, there are plenty of short story competitions on the Web or for collections of short stories. There are lots of opportunities to create short stories for and if you search, there are websites that will give you story starters and a reason to write.

Writing Poems

Who hasn't written an angst-filled teen poem when they were younger? Yeah, ok, yes I did! And it wasn't much good! Some people can really express themselves through poems, though and find that they can end up with lots of scribbled poems in battered notebooks. Just as there are short story competitions out there, there are also poetry competitions. There are poet websites, and small poetry publications if you look. So Google, Yahoo or Bing or whatever Poetry today and see what you can find.

News Stories

These days everyone's a journalist! Well, maybe not everyone. I'm sure that professional journalists deserve their money, but again, some websites are actively seeking news stories written by ordinary people. Including photos can help your story to be used.

Letters

The power of the written word can inform newspaper editors, be offered in council meetings and complain of unfair practices. Go, write and make a difference!

Reviews

When you have really liked something, or really disliked something, then you might review it. The review is there to inform other potential customers and can be a really useful tool.

Writing Articles

You might contribute to a small newsletter or local publication. This is good experience for paving the way to being a more established writer.

Take a moment to think through what you write and the reasons you write. From your writing experiences, what do you think you could do as part of your writing career? What would you not wish to do? Note down your strengths and weaknesses and search the Web for your chosen forms of writing. See what others are doing and take inspiration from them.

Assessing Your Writing Goals

Note: This post was first written on my business blog, The Creative Writer There will be some crossover while I make that blog exclusively business.

You've written down some goals in a notebook, but then what did you do? Close the book and go do the washing up? Have you taken any steps towards realising those goals? Or have they lain forgotten in the hustle and bustle of daily life?

It is not enough to write your writing goals down. It's a good start. You've given the matter some thought. Now you need to think it through a bit more.

Go back to where you've written your goals. Rewrite out the first goal again. Now, underneath it write out two or three actions that you need to take in order to make that goal happen.

For example, you might have a goal to have a piece of your own writing printed in a magazine. In order to achieve this, you might:

Write in to an Editor on a Letters' Page for a local or national magazine

Decide to write two queries a week to magazines that you read and are interested in

Decide to buy a book on querying magazines and read it through, acting on two pieces of advice.

You will notice that my ideas for acting on your goal are quite specific. Breaking it down into small steps will help you have an incentive to act towards achieving your goal.

The initial goal was vague, just a possibility. The ideas for achieving that goal make it more likely that you will achieve your goal and gives you not just one, but three different ways of making your goal happen.

Give yourself a time frame where you will come back to your goal and assess where you need to take it next. Queries to magazines take time to compose and many are rejected. In order to increase your chances of being accepted, then you will need to keep sending them out.

Now, go. Write!